24.04.25 () 07:42

Dailypharm

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ְ ͷ Ͽ
뺴ö 2018-07-10 06:30:00
ְ ͷ Ͽ
뺴ö 2018-07-10 06:30:00
, 19~20 ETC




۷ι 缺 'ETC ' α׷ ֵ ָȴ.

ϸʡ ̴ 1920 Z ޵彺 1 ÷뿡 ETC ͸ 'Ǿǰ ȯ: Treatment unmet needs' Ǹ Ѵ.

ǥ " н 츮󿡼 Ǿǰ ʸ ٽ Ҹ нϰ, ǰ ϴ Ʒð ڵ Ʈ 񱳡мν н Ȯ ǰ ִ Ŀŧ ̷ ִ" ߴ.

1 19 α׷ 'Part 1: Unmet needs Solution (10~12)' 'Part 2: ġ Treatment unmet needs ãƳ(2~6)' ȴ.

20 'Part 3: Treatment unmet needs ȭ (10~12)' 'Part 4-1: ⺻ μſ Treatment unmet needs ݿ μ ׷̵ ϱ(12~4)' 'Part 4-2: ׷̵ μŸ ǥ ǵ (4~6)' ȴ.

ġ Ѱ衤(treatment unmet needs) Ǿǰ ȿ ۿ븸 ǹϴ ƴϴ. 21 Ƿ ÷ Ƴα ϴ ̴. ݸ ãƺ ġ Ѱ衤 ãƺ ִ.

ġ Ѱ衤 ù° ġǥ ϰ , Ƿΰ ȯ ġ 밡 ų, ġ ٰ ϰų, Ȥ ȯġ , ŷο ġᰡ ִٴ .

Ѵ索ȸ ߰ϴ Diabetes Fact Sheet 2016 ϸ 츮 索 ȯ 10 3 索 ȯ 𸣰 ְ, ġ޴ 索 ȯ ġǥ HbA1c 6.5 ϴ ȯڴ 23,3% ̰ ġǥ HbA1c 7 ϴ ȯڴ43.5%̰ 50% Ѵ κ ġḦ ޴ 索ȯڵ ġǥ ϰ ִ.

ġ Ѱ衤 (treatment unmet needs) ι° ġᰡ̵ 濡 ؼ ġᰡ ʿ ȯڵ ũ ȮǾ, Ƿ忡 ׷ ̵ ؼ شǴ ȯڵ ġḦ ϴ ̴.

ѱο ο ݷ׷ ġħ(ACC/AHA) (2015) ϸ 2004 ATP III(Adult Treatment Panel ) ̵κ ACC/AHA(American College of Cardiology and the American Heart) 2013 ̵ ġῡ , 2015 Ÿƾ 뷮 41.1% Ǿ ִ.

ACC/AHA(American College of Cardiology and the American Heart) ܱ '130/80mmHg' ѱ ġᰡ̵ο 30 ̻ 2 1 ȯڷ зǸ ȯڰ 650 þ.

, ̵ 濡 ؼ ġḦ ޵ Ǵ ȯڵ 󸶳 ȯڰ Ǵ ġḦ ް ִ ǹ̴.

ġ Ѱ衤 (treatment unmet needs) ° ġǥ иϰ, ġ ַǵ ȯڸ ã ϴ ̴. ȯ ⿡ شǴµ, ȯ ʴ Ű ȯ, ġ 켱 ȯ, ٸ ȯ εǾ ٸ ġḦ ް ִ ȯ ⿡ شȴ.

'ETC I, II, III' 3 2Ͼ ȴ.

9 Ǵ ι° Treatment unmet needs ٰ market analysis ̴.

Ǿǰ ȸ ã Ͱ ġ Ѱ衤 ߰ߴٸ, ش ǰ solution ִ ü ȯڱ(Target patient) ġ ãƳ Ѵ. 索 ȯ ġǥ HbA1c 7 ϴ ȯڴ43.5%, ǥ ϴ ȯڰ ǥȯڴ ƴϴ. ʹ  Target patient ġܰ solution ü ؾ Ѵ.

׵ ȸ áMR ŷڸ ϴ solution ޾Ƶ ִ Ƿα(= Target Customer) üȭؾ Ѵ.

Target patient Target customer ϴ , ROI ϱ ؼ Market analysis Ѵ.

11 Ǵ ° ' Marketing planning'̴.

Ͱ Marketing plan .

ù° ǥ ؼ 濵 ϰ  Ѵ.

° Ͽ ǥ ޼ ȭ Ȱ α׷ üȭϴ нϰ ƷѴ.

3 Ǿǰ ϰ ִ Ͷ нؾ ϴ ߿ ٽɿ α׷ н 'ึ ֿ Ģ Բ ϰ' '̷ 鿡 ȭ'.

Ͽ ѹ ̷б ƴ, ึ ٽɿ Ʋ üȭ ڰ Ѿ ͷ ϴ ϴ ǥ ϰ ִ.

̹ α׷ ǥ(ȭ 롤հ ӱ), Ʈ Ʈ( ѵ λ塤 Ἶ ), Ʈ( Ʒú), ںȭ Ʈ( MBA) ̴.

α׷ ȳ ûϱ
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ֽż ݴ
ٺ Ϲݾ ǸŰ (2024 04)
౹ 31
ǰ ְ
ѽŻ÷(10) 3,500 2,500 1,000 3,009
޾(100) 24,000 23,000 1,000 23,200
Ʒγΰ(100) 30,000 28,000 2,000 28,500
īɾ(10g) 7,000 6,000 1,000 6,559
Ľõ򿬰(5g) 5,000 4,500 500 5,138
Ź(4) 5,000 4,000 1,000 4,438
ڶ(20) 6,000 6,000 0 6,000
(10) 6,000 4,500 1,500 5,071
Ժ(10) 4,000 3,500 500 3,712
ڱ׸(20) 5,000 4,500 500 4,717
ť(10) 3,000 2,500 500 2,990
Ȱť(1) 1,200 900 300 1,182
Ǯɾ(3.3ml) 26,000 23,000 3,000 24,250
޵𿬰(10g) 7,000 5,900 1,100 6,289
öŸ(34) 13,000 11,000 2,000 11,866
뽺ī(20g) 22,000 18,000 4,000 20,184
ġ(1) 1,000 1,000 0 1,000
ӽ÷(21) 10,000 8,500 1,500 9,205
ͺ(10) 3,500 3,000 500 3,196
ݿ(1ڽ) 3,000 3,000 0 3,000
׶÷糪ƮŸ(6) 8,000 7,000 1,000 7,524
߽Ÿ(120) 70,000 50,000 20,000 60,385
Źĸ(10ĸ) 3,000 2,000 1,000 2,989
Ÿ̾(120) 60,000 50,000 10,000 51,538
տ(60ĸ) 29,000 25,000 4,000 27,600
Ÿ̷ER(6) 3,000 2,500 500 2,750
ٿ(30g) 12,000 9,000 3,000 11,444
(120) 25,000 22,000 3,000 24,991
Ʒ(6) 4,000 3,000 1,000 3,262
ǽõĸ(270ĸ) 110,000 110,000 0 110,000
B(120) 70,000 70,000 0 70,000
׳(10) 3,000 2,500 500 2,778
6̺(10) 3,000 3,000 0 3,000
(60) 230,000 220,000 10,000 223,333
Ⱦ 12,000 10,000 2,000 10,143
̰źĸ(60ĸ) 35,000 30,000 5,000 33,231
Ųť(20) 5,500 4,500 1,000 4,903
λ絹÷(100) 35,000 32,000 3,000 33,297
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ּ: ı 128 SK V1 GL ƮνƼ A 401ȣ
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