Թ ڸ ̴ ñ״ó AMڰ .
౹ ǥ(̽ ǥ).
[ϸ= ] ౹ü ű ֳ ִ. ' ü ǥ ౹ ϴµ?'
ܼ ñ ۵ ̽ ౹ Ž ǥȭ ౹ ¸ ϴ Ĵٵ ü. 2014 ౹ü ̽ ǥ(49հ ) 3 2 DZü ħ ߰ ƴ.
10ֳ ¾ ٲ ѱ ǰ Բ ο HܼƮ(Hubase) ֽ Ρͽ ־.
Ư Թ ̴ '̽ ñ״ó' Ʈ ౹ ⸦ ȭϰ ߴ.
ֱ ģ ̽ ౹.
ϰ ౹ 鿩 ̴ 翬. " 20Ⱓ ౹ ־ ұϰ '౹ ' ϴ , ' ౹ ̽ ౹ ' ϴ е鵵 輼. ŭ Һںе ȭ ũٴ Ű."
౹ () ۾ Ϸ ౹.
౹ ܺο õ ð ǰ, ݷ ౹ ǥ.
̹ ȭ Ư¡ 10 ״ ౹ 忡 쿩 , Һڿ ͼ H&B(Health&Beauty), F&B(Food&Beverage) Ʈ带 ౹ ° ״ٴ ִ.
Ư װ Ͽ츦 ƺξٰ ص ƴϴ. 33~49.5( 10~15) Ը ౹ 1500~2500 Ǿǰ Ǿǰ ϱ ʱ ̴.
"å 20 å̿ ౹̾ٸ ̽ ְ ö ̽ , FܼƮ(Function) ౹̾. ü Ű 彺̽(dead-space) ڴ ſ. , ִ EܼƮ(Emotion) ౹̿. ϰ̶ ִ HܼƮ ̰ ."
߿丮 غ 10
Ա ٶ ౹, ' մ ǰȭ÷'̶ ΰ ִ.
24.5cm Ƚƴ 30cm þ. 5.5cm , ȭ õ̾.
"ǰ þ 嵵 þ ۿ . ϴ ȿϱ ߽ϴ. Ұ , ü ִ õ ýϴ."
౹ ã ͺ ۵ƴ. , ϳ ߴ.
κ ϴ ޡóġ ڳ.
ǰ ̰ ƴ ౹ '' ϴ ù° Ʈ. ౹ 15 ڳʿ 8 Ϸ ڳ , ϴ '-ޡóġ' , Ű Ⱦ, Ľ 'ڡ' ڳʸ 鿡 ״.
κ ౹ ī ֺ Ľ Ա Ű ǰ پϰ Ȯߴ. , , , ȭ ġ Ű ѷ ', ǰ, ǰ, ôϾ̰ǰ' Ҿߴ.
Ŵ ʿ 帵ũ ⸦ ֵ , ް ̽ 귣 ǰ ߴ.
ڳʸ ְ Կ ұϰ 20% ̻ õ Ǿǰ ϰ, ü õǴ ǰ 150~200ǰ Բ ϵ .
, ϴ Ŵ 鿡 ̷ ֵ ȿ , ް̶ ִ δ ̽ PBǰ Ƶ״.
ͺ '밢' Ϸ û 밢 ִ ߱ ߴ. ̳ 'ڡ' ڳʷ ߱ Ȱ, ݼ ǰ ãҴ.
"Һ 忡 ͼ ౹ 밨 ͵ Դϴ. ܰ ƾϰ ϴ ǰ , ݸ ٲ㵵 '̷ ǰ ־' ϰŵ."
Ѵ ̴ .
ټ ౹ü 'ǰ', 'Ưǰ' ̺Ʈ Ŵ븦 ϴ ̱ ϴ. ౹ ü մ ʰ ǰ ϰų, Ưǰ ٲٴ ĸε ౹ ü ȭ ֱ ̴.
Ŵ ǰ õǰ ġ, ǰ ū 帵ũ Ƿ, ǿǰ ġϰ ִ.
2.4m, Ϸ 1. 15m ̽ Ϳ ġ. Ϸ ̸ ŭ ϰ, ' ڸ' ϰ Һڵ, Ŵ ʿ Һڿ ϰ ݿ ̴.
"Ϸ Ŵ 簡 ٶ ִ , ݴ ۿ ϴ. 簡 ٶ ִ ʿ ǰ̳ õǰ, Ƿȸ, ؼ ݴ 帵ũ Ƿ, ǿǰ .
Ư ϰ ǰ ̺ Ÿ '̽ ñ״ó' ν ߽װ, ' ο ħ Ѵ' ǹ AM ˾ڱ 鿩鼭 þ.
̽ â ϰ ִ ȭ鿡 ౹ ϰ ప ǥƴ.
߾ϸ ?
ǥ 'ϸ ' FܼƮ, EܼƮ, HܼƮ ȭ Դٰ ߴ.
ϴ ౹濵 10 ð ǰ, 700 ౹ Ͱ ̸鼭 Ȯ 濵 ȭߴٴ .
ǰ ʴ Եƴ.
"ó ̾. ̷Ե غ, Ե غ, λƮ(insight) ƽϴ. Ͽ ذ ۾ 'HܼƮ 2024' ."
± Ӱ Ŀ´Ƽ ÷ ±.
౹̶ ⸦ ° ٽɿ Ʈ带 ݿϵ, ౹ µ ǥߴ.
, ä , ǰ ȿ ȿ, ٸ ΰ ϰ ǰ ٷ ȿ ϳϳ ȭ س ִٴ ̴.
± Һڰ б , ȸ ౹ ϱ ϵ 'Ŀ´Ƽ ÷(communicative-display)' ִ ̶ .
ǥ װ 10 ̽ '簡 ſ ౹' ΰ Ҵٸ, δ ̽ '౹ մ ǰȭ ÷', ' մ ǰȭ ÷'μ س ȹ̶ ߴ.
װ ౹ ȭ ַߴٸ ౹ ã , 縦 ϴ 'ǰȭ ' ڴٴ .
"ȥ ϴ ౹ ڰ, Ǹϰ, ౹̶ ʹ ౹ ִ ִٰ մϴ. ô밡 ȭϴ ŭ ౹ ȭϰ ȭؾ ϰ. ̽ ϳ մϴ."